It’s Earth Day! Our day to officially celebrate the world we live in, and yes, we want to give the whole world a hug right now. But most of all, today gives us an opportunity to look at how we each play a part in taking care of our world and protecting its beauty.
For us in Brazil, diversity and the wildly gorgeous and infinite splendor of nature is not a vague or far away concept. Brazil is one of the most diverse places on the planet. We’re talking people and nature so we feel really connected to the power and wonder of our world – and the importance of caring - in an active way.
The Amazon Rainforest is essentially in our backyard. Referred to as the ‘lungs of the world’, The Amazon supplies more than 20% of the earth’s oxygen supply and is home to more species of plants and animals than any other ecosystem in the world.
It’s also the source of Sol de Janeiro’s most treasured ingredients. These beautiful and potent ingredients are at the heart of our products and bring our Brazilian Beauty Secrets to life.
These products are always thoughtfully created with sustainable ingredients that never impact the beauty and integrity of the Amazon Rainforest. All the raw plant-based materials used in our formulas are derived from renewable resources and processed with environmentally friendly practices, by certified suppliers – and we only work with suppliers who share our commitment to protect the Amazon, and our planet.
We believe in beauty – for good. And we honor the beauty of the earth today, and every day.
Happy Earth Day every body!
Here’s a little more about our star ingredients, born from the earth and beloved in Brazil –
Meet our trio of star ingredients that make up our signature Brazilian Beauty Blend found in our best-loved products.
Cupuaçu butter – The Amazon’s answer to shea butter, cupuacu butter is bursting with fatty-acids, Phytosterols, and Polyphenols to lock in moisture and restore skin’s elasticity.
Coconut oil – Embraced in Brazil for centuries for its super-nourishing benefits and multi-tasking power to soften, condition and moisturize.
Açaí oil – this antioxidant-rich superfruit helps keep skin healthy, vibrant and youthful looking.
Love our iconic Brazilian Bum Bum Cream?
Meet the hero ingredient behind this cult favorite –
Guaraná – Native to the Amazon, guaraná contains five times the caffeine of coffee. This all-powerful ingredient is known for its stimulating and energizing benefits and you’ll find it in our award winning formula that smooths and visibly tightens the appearance of skin.
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This Fall baking favorite is super easy to make (and even more delicious to eat!)
Enjoy the taste of Brazil at home with this exclusive, easy-to-follow Fall baking recipe created by Brazilian food storyteller, Raiza Costa to celebrate the launch of our Cheirosa ‘71 Hair + Body Mist.