Beauty Con NYC 2015 brought together blogger powerhouses, their beauty-obsessed fans and the hottest beauty brands. We were very happy to be a sponsor of the event and to witness first hand the reaction of bloggers and their fans trying out our Brazilian Bum Bum Cream, a cream rich in guaraná, a native Amazonian plant whose fruit contains one of the most potent forms of caffeine on the planet. Together with cupuaçu butter, açaí and coconut oil, guaraná caffeine stimulates circulation and helps keep posteriors their smoothest, tightest and positively most pinchable. Our beautiful packaging and delicious fragrance were irresistible! Sol de Janeiro Brazilian Bum Bum Cream was the new beauty obsession.