The Time is NOW! #blacklivesmatter

The Time is NOW! #blacklivesmatter

by Sol de Janeiro Team June 02, 2020

The Time is NOW! #blacklivesmatter

As a brand that celebrates diversity and the beauty and power of diversity every single day, we are heartbroken and devasted by the events in Minneapolis and the continued acts of aggression by those who are called upon to protect and uphold our laws.

 Our deep love and respect for every body goes hand in hand with our commitment to support our Black, Indigenous and People of Color brothers and sisters. This means speaking up and standing up for the greatest truth – there is no justice when injustice exists within our community, and our world. 

We stand against racism in all forms. 

We stand for Equality. Dignity. Justice. 
For all. 

We do so through our words and our actions. 

Today we are raising our voices louder – for all to hear.  And we are taking swift action because as a company, we recognize that our heartbreak and outrage are not enough.

Today we have donated $30K across Campaign Zero, Black Visions Collective, and Reclaim the Block, and we are working to do more. 

We urge our SOL Community to step in and step up. Join us.
Every single action counts. 

Stay informed.
Stay strong.
Lift each other.
Hear each other.
Do for each other.
Call your elected leaders. 
Show up to vote. 
Donate to help. 
Be an ally to the Black, Indigenous and People of Color communities


  • Text FLOYD to 55156
  • Text JUSTICE To 668366
  • Donate to organizations such as 

Resources for our BIPOC community: 


Community, kindness and responsibility start with each of us. 


7 Responses


June 18, 2020

I appreciate y’all.
Been using the products for awhile now. This was nice to see

Collette Barrow

June 18, 2020

Thank you for acknowledging and speaking up against systematic racism that black and brown people face everyday. I started using your Bum Bum cream and shampoo and conditioner since February and I have noticed a big change in a short period of time. My “bum” is smoother and tighter and the stretch marks are fading. As for my hair, it has become more manageable and shiny. I am so in love with your products! Thank you so much!!!

Tiffany Collins

June 18, 2020

Love Love the products I have been using for 2 years now and look toward to new things!! Especially the bum bum body scrub coming!! Thank you for supporting and standing against racism and injustice.


June 05, 2020

I have never had a product that I been so in love with, there isn’t anything I can say that is not a positive!! Once you try it you will be hooked, no matter what you order!!! The smell is contagious !!!

Shannon O’Keefe

June 04, 2020

I have been using the Bum Bum cream for about 2 years now. I fell in love the second I used the cream! The am obsessed with the smell. I also recently discovered I love the coconut cream now as well. I dont have a favorite, I love them both equally, but they are truly the best moisturizer out there on the market! I wish they’d ship everything to Canada though.

Dahlia Merritt

June 04, 2020

Thank you, INFINITELY, for helping the world realize that Black and Brown people have been victimized for too long! You are among good companies that would help bridge the gap between communities!

Monica Watson

June 04, 2020

Your commitment to “right” is inspiring.

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