Sol de Janeiro

By Danielle Fontana , Editorial Assistant

“In Brazil, women hate the look and feel of rough stubble and awkward regrowth of hair on the body,” explains Camila Pierotti of Brazilian beauty brand Sol de Janeiro, who’s been bleaching her arm and leg hair since she was 13, adding that they like to keep peach fuzz on the body and transform them into a golden veil against the skin. “It makes us feel feminine and keeps hair soft to the touch.”