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Diversity is in

Our Nature

Beautiful ocean scene in Brazil. Beautiful ocean scene in Brazil.

Sustainability in Skin & Body Care Products

In Brazil, we are immersed in beauty in all forms – from the colors, scents and sensations that surround us, to the Body Joy we see and feel every day. We embrace uniqueness because we know there’s no one way to be beautiful. Our love of diversity comes naturally to us and is at the heart of everything we do.

Sol de Janeiro is committed to creating products inspired by the lush, natural diversity of Brazil and intended for good – good for your skin, and good for the world around us.

Our experience comes from a place of positivity and pleasure, and we believe in high-quality beauty formulations that celebrate our bodies and bring something joyful to every body.

Sol de Janeiro isn’t about trends. Our products really offer the ingredients that Brazilians have loved and passed down over many generations, from mothers to daughters. They feel and smell amazing – and they work.

Camila, Founding Partner



Vegan Friendly

Sustainably Sourced

Reef Safe

Made in the USA with globally sourced ingredients



At the heart of Sol de Janeiro you'll find Brazilian Beauty Secrets that harness the power of potent ingredients from the Amazon Rainforest. Rich in benefits and luxuriously body-loving, these carefully selected star ingredients are tried and true skin and hair care solutions. Sol de Janeiro proudly partners with suppliers who share our commitment to protect the Amazon, and our planet.

Our products are thoughtfully created with sustainable ingredients from certified suppliers that never impact the beauty and integrity of the Amazon Rainforest.

We believe in beauty, for good.



This major action skin hero takes the form of this buzzy Brazilian fruit, containing up to five times the amount of caffeine found in a coffee bean. A natural stimulant, guaraná whips skin into shape, boosting circulation, and tightening for visibly firmer skin. The proof is everywhere you look on a Brazilian beach.



This royal fruit flourishes in the moist, hot rainforest and is bursting with antioxidants loved for their power to revive and protect skin. With a supreme mix of vitamins A, B, C, and E to shield against a less than perfect environment so skin stays vibrant, healthy, and happy.

Cupuaçu Butter


Wild, beautiful and found in the jungles of South America and the north of Brazil, cupuaçu butter brings sensuality – and some jungle love to your body. Promising heightened hydration and long-lasting moisture, this is the skin lover of your dreams.

Coconut Oil


A mesmerizing multi-tasker for soft, smooth, deliciously hydrated skin. Long considered a liquid luxury in Brazil, coconut oil takes center stage with its powers to transform skin into its most luscious. A magical healer, hydrator and lavisher of love and luxury, coconut oil never ceases to amaze.



Also known as the Brazil nut, castanha is considered the Queen of the Amazon. Revered for her earthy-rich benefits, castanha literally feeds your skin with ultimate goodness. Brimming with an entourage of vitamins, antioxidants and body-loving nutrients, castanha bestows skin with the body-shipping benefits.



A kiss of sugar makes everything sweeter – and your skin more beautiful. A natural humectant, sugar draws moisture right out of the air and holds it close when applied to your skin. Sugar sparkles with delicious body benefits. Rich in natural alpha-hydroxy acids, sugar helps to smooth, refine and exfoliate for a (pixie-perfect) fresh, radiant glow



The buriti fruit is born with a hard red shell that holds a precious oil powered to shield against unkind conditions and enemies of healthy hair and skin. Buriti’s rich fatty acids act as a delicious armor that also restore and replenish. Just as its hard shell reveals a soft side, Buriti is both warrior and ally – smoothing, nourishing and infusingnew life/vitality to all that it touches. Being brave is beautiful.

Passion Fruit


But its flashy appearance camouflages its true calling to quietly heal, and its secret power to deeply moisturize and nourish. An absolute Queen of TLC, our Passionflower is a lover of comfort and balance and a natural for soothing itchy, irritated skin. Perfectly in touch with all skin types – even the most sensitive, this passionate healer treats and transforms skin with a whisper.



Sulfate Free

Phthalate Free

Paraben Free

Mineral Oil Free

No Microplastics

We prohibit the use of over 100 ingredients when formulating our products. Because skin that glows with confidence and happiness should be worry free.

We stay on top of developments in science and new standards to ensure human and environmental health and safety. Our current list of banned ingredients is below - these are the ingredients we’ll never use in our products.

Sol de Janeiro Sustainable Packaging



Our packaging brightens your shelfies and your life. We’re making sure we’re keeping the planet bright as well.

Our mission is to use sustainable and recyclable material whenever possible.

  • We consciously select manufacturing partners who efficiently utilize resources through renewable energy, recycling, hazmat waste programs, and water filtration.
  • As part of our dedicated commitment to sustainable packaging, we encourage all our suppliers to increase responsible fiber sourcing, giving preference to third party certified fiber for our paper and paperboard packaging.
  • Our plastic and paper packaging is currently reusable and recyclable in many communities in North America.
  • 80% of our paper-based packaging material is sourced from certified ethically sourced (FSC) virgin fiber or consist of at least 35% post-consumer recycled content.
  • Sol de Janeiro adopted technologies to substitute petroleum-derived raw materials (plastics) with renewable materials, such as bio-resin sugar-cane derived plastics in 2021.

Our Future Goals

  1. By the end of 2022, all of our packaging will include clear recycling instructions. We are working with How2Recycle to standardize symbols on all packaging in North America.
  2. Sol de Janeiro has committed to make 100% of our plastic and non-plastic packaging reusable, recyclable or compostable by 2025.
  3. We are actively working to evaluate our plastic consumption. By the end of 2025 we will redesign our packaging to reduce plastic weight by 25%.
  4. We will convert all our paper-based product packaging to use non-chlorine whitened paper and non-solvent based inks by the end of 2023.


Brazil is our inspiration. The Amazon is our heart.

We proudly partner with suppliers who are committed to protecting the Amazon – and our planet. Our products are thoughtfully created with sustainable ingredients that never impact the beauty and integrity of the Amazon Rainforest.

From our recyclable packaging to our high-performance formulas, we pride ourselves in offering the very best for our SOL Family, while honoring our Brazilian heritage, always.

Our mission is passionate and personal – it’s all about beauty, for good.

As a brand that celebrates Brazil and its profound beauty, we can promise that our partners and suppliers only use sustainable practices. That means that our products in no way harm or negatively impact the Amazon Rainforest.

We strive to maintain and preserve the richness, biodiversity and integrity of the Amazon Rainforest. Always.

The Amazon is at the heart of all of our products and we know that its gifts are essential to literally everyone on the planet.

Yes. Not only do we care deeply about the Amazon, we care deeply about the environment and are proud that every piece of our packaging is recyclable. All pumps have special recyclable needs, please contact your local recycling company for more details.

We believe in community and the power of positive relationships and we are proud to partner with organizations, like Rainforest Action Network, that are recognized for their important work to preserve the Amazon Rainforest.

The devastating fires that affect the Amazon Rainforest are a profound concern to us as a brand, and as a family. We also know that these events will impact the entire planet and we want to help.

The silicones we’ve carefully formulated in our haircare products aren’t cyclical or volatile silicones. They are a new water rinsable silicone. Traditional silicones provide a short term benefit to hair but then build up and result in weighed down, dull hair. Because traditional silicones form a protective layer over the hair and don’t rinse off, they attract build up and prevent conditioner and other nutrition from getting into the hair follicle, which can result in split ends and breakage. The new silicones use are water soluble, leaving a silky smooth finish without the buildup. Our silicones are not D4, D5, D6 silicones.