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Why Giving Tuesday is Important to Us

November 30, 2021

A rising sun over the Amazon Rainforest

Giving back is at the heart of our story. At Sol de Janeiro, the celebration of Brazil’s people, places and spirit inspires everything we create. Our products are infused with the finest ingredients from the Amazon because we believe in ingredients that are good for the skin, and bring something positive to the world.

Rainforest Action Network

This is why we are donating to the Rainforest Action Network—an organization committed to preserving rainforests, protecting the climate and upholding human rights. In its 30-year history, the Rainforest Action Network has funded more than 300 frontline communities and indigenous-led organizations in nearly 40 countries. Together with RAN, Sol de Janeiro supports the value of biodiversity and environmental initiatives, especially in celebration of Giving Tuesday.

What is Giving Tuesday?

Giving Tuesday is a global movement that recognizes the importance of generosity in our communities. It’s the idea that everybody has something to give—whether it’s smiling at a stranger, lending a hand at your local food drive or making a donation to a cause you believe in. Showing generosity is something we’re all capable of, no matter what that looks like for us individually. You can even give the gift of SOL to your loved ones this year to spread a little Body Joy!

Giving Back & Caring for Our World Through Sustainability

Sustainability comes to us naturally at Sol de Janeiro—from how we carefully source our ingredients all over the world, to how we think about packaging. It’s our mission to bring joy to everyone in a sustainable way with our high-quality ingredients and bright, shelfie-worthy packaging.

Below are just a few of the many beautiful, body-loving ingredients in our products:

Guaraná: Found in the Amazon, this energy-boosting ingredient helps to promote tighter- and firmer-looking skin.

Cupuaçu Butter: The Amazon's answer to Shea Butter, Cupuaçu Butter is chock-full of fatty-acids, Phytosterols and Polyphenols to lock in moisture and help support skin elasticity.

Coconut Oil: Long before it became trendy, Brazilians have been enjoying this miracle ingredient for centuries to nourish and heal skin. Coconut Oil melts quickly into skin to soften, condition and moisturize.

In addition to ensuring our formulas are efficacious, we care about using recyclable material whenever possible. Our SOL partners share our mission for finding resources through renewable energy, recycling, hazmat waste programs and water filtration. Plus, we are committed to making 100% of our plastic and non-plastic packaging reusable, recyclable or compostable by 2025—which it currently is in many North American communities.

We will always come from a place of positivity and joy so we can continue to inspire smiles with our amazing products and sustainability efforts. We encourage you to give back to something or someone you believe in this #GivingTuesday!

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