Brazilian joia strengthening + smoothing shampoo and conditioner, milky leave-in conditioner

Taking Care Of Your Hair Is Self-Care

The SOL de Janeiro approach to beauty is, of course, Brazilian and that means it’s steeped with all sorts of Brazilian beauty secrets, amazing ingredients and plenty of confidence-boosting Body Joy. This is self-care on the highest level – and hair is part of that self-care.

Brazilians take a deep pride and pleasure in taking care of their hair. Truly, the belief is that hair care is self-care. Happy, healthy strands – mixed with other important self-care rituals – contribute to an abundance of smiles and confidence. Every product in our expanding hair care collection are created with this in mind. Made for all textures and hair types, they’ve been formulated with thoughtfully selected, premium ingredients, resulting in a super effective and joyful routine.

Even better, all SOL hair products come in our iconic Cheirosa 62 fragrance (yes, that’s the Brazilian Bum Bum Cream scent with notes of pistachio, salted caramel and vanilla). You’ll be cheirosa every time you style your hair, and who doesn’t want that?

Here, find a new, summer-ready routine for hair and self-care.

Your Relaxing Hair Routine

Since we know hair care is self-care we’ve made sure that our products are great for every hair type and texture. SOL’s self-care hair products help you to feel and look your best during and after your routine. Here’s a quick run-through on how to use our products, so you can repair and refresh not only your scalp and mane – but also yourself.

Shampoo and Condition with Care

Strong, smooth hair starts in the shower. Our Brazilian Joia ™ Shampoo & Conditioner Set is a powerhouse duo with ingredients like Brazil Nut Selenium and Buriti Fruit Oil to deeply nourish strands. Both our shampoo and conditioner are infused with our patented SOL Seal Technology™ which uses plant-based keratin to fuse split ends together and repair hair so it’s twice as strong.*

Ready to wash? Skip the quick, 1-2-3 shower sesh. Instead, take the time to practice self-care for your hair – and yourself – with an indulging massage. Rub your scalp with the pads of your fingers (not your nails) in circular motions to help invigorate, relax, and increase blood flow. It’s like giving yourself a self-love hug before heading out for summer plans.

*When shampoo and conditioner are used together

Repair and Refresh with Our Mask

Our Triple Brazilian Butter™ Hair Repair Treatment is like a supercharged conditioner and a total treat. It's a must-have especially for extra dry hair in need of nourishment, or if you color-treat and/or heat-style your hair frequently. The intensive formula combines a medley of rich, nourishing butters (Cupuaçu, Murumuru, and Tucumã) and our patented SOL Seal Technology™ to stop damage before it begins. The best part? You can use it as self-care for your hair regularly throughout the summer. Apply it as a deep conditioning treatment before heading to the beach, pool, or even, your own backyard. You’ll enjoy some fun in the sun and your hair will drink up much needed moisture.

Bring On the Nourishment

Our Brazilian Glossy™ Nourishing Hair Oil is silky without feeling greasy, offering up a mirror-like shine that helps bring out your inner shine. A balanced blend of proven science with nutrient-rich Brazilian ingredients targets individual hair needs to deliver moisture and strength. Whether you’re spending the day outdoors or traveling for a long weekend, our flexible formula offers the confidence of up to 72-hour frizz control*. Because giving yourself one less thing to stress about is an act of self-love.

*In a third-party clinical study use when directed

Love It and Leave It In

In Brazil, all hair is beautiful. Whether you choose to wear your hair natural, barely styled or can’t live without your flat iron, our NEW Brazilian Joia™ Milky Leave-In Conditioner will help you create strong, shiny strands that make you feel amazing. Spritz it on after a dip in the pool or before leaving the house, this lightweight-yet-buildable spray works great on wet or dry hair. With its power to multi-task for all hair textures and types, we think of it as instant confidence in a bottle.

Hydrate Your Whole Self

One of our favorite SOL Babe self-care hair tips is to HYDRATE. Drinking the right amount of water – especially in the summer– is a wonderful way to complement the effectiveness of our products. Hydration externally and internally helps to grow hair, prevent brittleness and maintain a healthy scalp with minimal dandruff. Sipping on your water bottle is an act of self-care in itself: Hydrating well contributes to energy levels and an overall sense of well-being.

Healthy Eating = Healthy Hair

The saying goes, “You are what you eat.” And that’s true when it comes to hair! The best way to supplement the nourishing ingredients and vitamins found in our products is with nutrient-rich food. Your hair needs protein, plus plenty of vitamins and minerals, to keep it shiny and at an optimal length and thickness. You’ll see a difference with the help of proteins, healthy fats, fruits, and veggies.

Say Goodbye to Stress

Stress not only takes a toll on your mind, it takes a toll on hair growth too. While SOL products will help keep strands healthy and strong no matter your state, there are strategies you can use to de-stress your whole self. Make a list of ways you can dial down the stressors in your life – whether it’s exercise, walks in nature, meditation, cooking, or relaxing on the beach.

Get Your Beauty Rest

Are you staring at a screen until your head hits the pillow? A calming, screen-free sleep routine will make a difference not only in your well-being, but also in the health of your hair. A restorative night’s sleep leaves every part of your body refreshed and energized, including the proteins and enzymes that contribute to hair growth. Treat going to bed like a self-care session, whether that includes a bath, book or a cup of tea. You’ll notice the difference!

Here at SOL de Janeiro, we know self-care and we celebrate it. There are plenty of ways to show yourself love, and a routine with our hair care products is one that will make you feel beautiful inside and out.