This concentrated formula includes our proprietary SOL Seal Technology™ to build amazing hair strength, repair split ends, and prevent future damage.
This versatile hair mask adds much-needed moisture without added heaviness or product build-up. You’ll have soft, healthy-looking, shiny hair in just 10 minutes.
No appointment necessary. Consider this the ultimate treat(ment) for that transformative in-salon experience, in the comfort of your own home.
*In a clinical split end repair study when used as directed; testing was conducted by an independent 3rd party lab
**In a consumer panel study where participants tried a “hair mask” in generic packaging with no brand affiliation; testing was conducted by an independent 3rd party lab
Yes, this mask is safe for color-treated hair and can help revive damage caused by bleach and/or color. Our Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner are safe for color-treated hair, too!
Our patented SOL Seal Technology™ is infused with plant-based micro-capsules that ionically bond and coat strands wherever there's breakage, split ends, or damage like keratin. These micro-capsules go anywhere there's damage, wrapping strands with a hug + treat action that instantly repairs and restores hair to peak strength, making it resilient against breakage.
We made this mask for all hair textures (and lengths!) Brazil is one of the most diverse places in the world – and we love that. Diversity comes naturally to us, so there was never a question about making hair products that would be used by everyone. This mask works really well on thicker or curly textures (including 4C!) because it’s deeply nourishing, repairing, and rich. But, if your hair is on the finer side, we recommend focusing on the tips of your hair only.
We made this mask for all hair textures (and lengths!) Brazil is one of the most diverse places in the world – and we love that. Diversity comes naturally to us, so there was never a question about making hair products that would be used by everyone. This mask works really well on thicker or curly textures (including 4C!) because it’s deeply nourishing, repairing, and rich. But, if your hair is on the finer side, we recommend focusing on the ends of your hair only.
Our Triple Brazilian Butter ™ Hair Repair Treatment is keratin-friendly, however, we always recommend a strand test or consulting with your stylist for specific hair concerns. Our mask is both sulfate-free and supports the health (and strength) of your hair. Our mighty hair mask combines a medley of Brazilian butters (Cupuaçu, Murumuru, and Tucumã) and our proprietary Sol Seal Technology™ for intensive hydration, deep nourishment, and increased resistance to hair breakage. It’s actually a great complement to any chemical hair treatment to prevent further damage.
After cleansing hair, apply the mask to wet hair, evenly coating from root to tip, concentrating on the ends. Leave on for 10 minutes (or more) before rinsing thoroughly. For best results use once a week or once every other week, or any time your hair needs a boost of repair & hydration - after excessive heat styling, a coloring treatment or straightening treatment.
You can expect to see results after one application left on for 10 minutes.
As often as you like! We recommend once a week (or as often as needed) depending on the condition of your hair and your wash schedule. You can also use it any time your hair needs a boost of repair and hydration, like after excessive heat styling or color treatment.
We chose to formulate our mask with high-quality, water-soluble silicones because they smooth hair, reduce frizz, help during the detangling process, and bring lightweight shine and silkiness. Because they’re water-soluble, they completely rinse out so there’s no build-up, which can compromise the health of your hair over time — and leave it looking dull.
Traditional silicones also form an unwanted protective layer over the hair that often prevents conditioners and much-needed nutrition into the hair strand, resulting in split ends and breakage. We’re also very selective about the silicones we use and formulate to be EU compliant. This means we don’t use D4, D5, which could potentially be bad for the environment.
Take advantage of those extra “Brazilian 10 minutes” by opting to do a luxe, in-shower body care treatment. We suggest a nice exfoliation with our Bum Bum Body Scrub as the mask does its thing!