A highly lathering, sulfate-free shampoo cleanses gently without ever stripping. Our patented SOL Seal Technology™ with plant-based keratin and hair-healthy Brazilian Beauty Blend is clinically proven to smooth and repair hair.
Wrap your strands with a hug + treat action to fuse together split ends, reduce breakage and help prevent future damage.
*Strengthening and Smoothing for Hair that‘s 2x as strong when shampoo and conditioner are used together
Yes! Our Triple Brazilian Butter™ Hair Repair Treatment is safe for color-treated hair and can help revive damage caused by bleach and/or color. Our Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner are safe for color-treated hair, too!
Yes. Our addictive Cheirosa '62 fragrance with notes of salted caramel and pistachio will surely make you want to use our shampoo and conditioner every day! Our shampoo and conditioner are sulfate-free and gentle for everyday use.
Brazilian Joia™ is also made with deeply nourishing Brazilian ingredients like Brazil Nut Selenium, buriti fruit oil, coconut oil and cupuaçu butter. These healthy-hair ingredients are known for their healthy fats, strengthening power and shine-boosting benefits.
Our patented SOL Seal Technology™ is infused with plant-based keratin micro-capsules that ionically bond and coat strands wherever there's breakage, split ends, or damage. These micro-capsules go anywhere there's damage, wrapping strands with a hug + treat action that instantly repairs and restores hair to peak strength, making it resilient against breakage.
While Brazilian Joia™ does not contain any ingredients that would make dandruff or flakiness worse, our shampoo and conditioner were not formulated with these specific hair needs in mind. We always recommend doing a patch test first and consulting your doctor with specific hair concerns.
Brazilian Joia™ is formulated for most hair types and textures, but works best for Straight, Wavy, and Curly hair and Fine, Medium, and Thick textures. If you have dry or extremely oily hair, this may not be for you.
In Portuguese, Joia means, gem. It’s a brilliant reflection of the effortless, diverse beauty of Brazil.