Soft silky hair
"I love this shampoo. I have fine hair and it doesnt weigh it down. I am obsessed. It my new fave. And of course the scent of cheirosa 62 is absolutely fabulous!! I will be using this from now on"
Our Biggest Event Of The Season
25% Off Everything*
25% off
Brazilian Joia™ Strengthening + Smoothing Shampoo
Repairs Damage |
Fights Frizz |
Color Safe
Bonding Shampoo for Fine to Medium Hair Damage Repair
Couldn't load pickup availability
PAYMENT OPTIONS AT CHECKOUT
EXPRESS & DIGITAL WALLETS
PAY WITH CREDIT OR DEBIT CARD
Secure & encrypted checkout-
Free U.S. Shipping
On Orders $35+ -
Choose A Free Sample
With Every Order
Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe.
Clinically proven after one use:
- 58% of damage repaired
- 71% frizz reduction for 8 hours*
- Helps protect hair from future damage*
- 76% of split ends mended*
*After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.
Cheirosa 62™ Scent Profile:
Top: pistachio, almond
Mid: heliotrope, jasmine petals
Dry: vanilla, salted caramel, sandalwood
In Portuguese, cheirosa means to smell incredibly delicious.
Brazil Nut: Prized in Brazil for centuries for its ability to strengthen the immune system, the Brazil Nut is the most Selenium-rich food in the world and grows abundantly along the banks of the Amazon, Negro and Tapejós Rivers. Selenium found in the Brazil Nut is known to help support the skin’s natural ability to protect itself.
Buriti Fruit Oil: Brimming with healthy fats to smooth dry, damaged hair and bring vital shine.
SOL Seal Technology™: Proprietary and proven to repair and restore your hair to peak strength in as little as one use. Plant-based keratin micro-capsules restore the damaged hair shaft and ionically bond split ends together.
All Ingredients:
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool.
Contains nuts- has Brazil Nut
The bottle and cap can be recycled at your nearest Pact Collective drop-off bin. Find the closest one to you here!
Are your hair products safe for color-treated or bleached hair?
Our Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner is safe for color-treated hair. It's also clinically proven to reduce 54% of breakage and mend 74% of split ends with our proprietary Sol Seal Technology and Brazilian ingredients when the shampoo and conditioner is used together.
How does Sol Seal Technology work?
Our patented SOL Seal Technology™ is infused with plant-based micro-capsules that ionically bond and coat strands wherever there's breakage, split ends, or damage like keratin. These micro-capsules go anywhere there's damage, wrapping strands with a hug + treat action that instantly repairs and restores hair to peak strength, making it resilient against breakage.
Does Brazilian Joia™ Strengthening + Smoothing Shampoo contain proteins?
Yes, our Brazilian Joia™ haircare and Brazilian Triple Butter™ Hair Repair Treatment are specially formulated with our patented SOL Seal Technology, consisting of vegan keratin that literally zips up your split ends.
Why doesn't my Brazilian Joia™ Strengthening + Smoothing Shampoo lather as much as other shampoos?
Our Shampoo contains a creamy-lather, however it's sulfate-free, so it cleanses gently without ever stripping unlike traditional shampoo. To activate a bigger lather, add more water as you massage the shampoo into your scalp.
Will Brazilian Joia™ Strengthening + Smoothing Shampoo work for my hair type?
Brazilian Joia™ is formulated for most hair types and textures, but works best for Straight, Wavy, and Curly hair and Fine to Medium hair textures. If you have dry or extremely oily hair, this may not be for you.
Is Brazilian Joia™ Strengthening + Smoothing Shampoo safe on keratin-treated hair?
Our Brazilian Joia Shampoo and Conditioner are keratin-friendly, however, we always recommend a strand test or consulting with your stylist for specific hair concerns.
What type of hair are your hair products for?
Brazilian Joia™ is formulated for most hair types and textures, but works best for Straight, Wavy, and Curly hair and Fine to Medium hair textures. If you have dry or extremely oily hair, this may not be for you.
Are your hair products recommended if you have dandruff?
While Brazilian Joia™ does not contain any ingredients that would make dandruff or flakiness worse, our shampoo and conditioner were not formulated with these specific hair needs in mind. We always recommend doing a patch test first and consulting your doctor with specific hair concerns.
How is the Chitosan derived? It's most commonly made from shellfish but this is vegan-friendly?
The Chitosan used in our Sol-Seal Technology is mushroom-based, not made from shellfish.
-
Cruelty Free
-
Gluten Free
-
Vegan Friendly
-
Paraben Free
How To Use Brazilian Joia™ Strengthening + Smoothing Shampoo
- Wet hair thoroughly. Pour a quarter size amount of shampoo into the palms of your hands and rub together to create light lather.
- Gently massage the product directly into your scalp for 1-2 minutes focusing on the roots.
- While shampooing, finger comb hair in a downwards direction to effectively clean and remove any styling products you’ve used.
- Rinse out and apply conditioner for maximum damage repairing + hydrating benefits as directed.
beautiful before, beautiful after
You're Going to Love This
Customers Also Bought
Brazilian Joia™ Strengthening + Smoothing Shampoo Reviews
Overall rating: 4.73163 / 5 from 9744 reviews.
AI Generated Review Summary
Customers praise the Brazilian Joia™ Strengthening + Smoothing Shampoo for its ability to repair damage, reduce frizz, and leave hair feeling clean, shiny, and smelling amazing. The shampoo is sulfate-free and color-safe, making it suitable for fine to medium hair.
Summary topics
- Lather Quality: 2%
- Hair Cleanliness: 33%
- Hair Appearance: 3%
- Fragrance Quality: 2%
- Frizz Reduction: 2%
Review topics: [size, absorbs, ingredients, problem, volume, color, quality, smells, results, weight, hair, shipping, feels, improvement, fragrance, works, texture, residue, value, price, skin, amount, husband, difference, look, body, consistency, use, oil, container].
Review highlights
- "Smells amazing, and my hair looks great and feels clean and soft." —
- "Smells amazing and my hair looks really nice, the only downside is the smaller than expected bottles" —
- "My hair is a lot less frizzy and looks and feels more moisturized." —
Reviews
Beautiful soft hair
"Smells so good and makes hair soft and shiny"
Hair smells amazing!
"The smell is my favorite. Texture is ok. I hated the old batch cause the liquid separated and created this white residue stuff. This one seems better."
Wonderful product
"I love this conditioner. Makes your hair smell so good. Even the next morning your hair still smells wonderful."
Heavy for thin hair
"Left my hair too heavy and oily feeling"
Best Conditioner
"I love this Shampoo and Conditioner. My hair is so soft and smells amazing. I get a lot of compliments on how good my hair smells and looks."
Love it but……
"I love the shampoo and conditioner but could you make it in a refill container so that I can refill my travel and daily use containers!"
Amazing Conditioner, bad dispensing design
"I love everything about the conditioner, it’s thick which makes it easy to spread through my hair without it dropping to the shower floor. It’s super moisturizing, my hair feels amazing after using it. The bottle design just unfortunately makes it so you have to add water after a certain point to get the rest out, which happens way sooner than other conditioner bottle designs I’ve used. Otherwise it would be 5 stars!"
Amazing shampoo!
"I love this shampoo! The scent is warm and reminds me of the beach! I have thinner hair and this doesn’t weigh it down at all. It leaves my hair shiny and smooth."
Best Shampoo Ever
"I love the shampoo. The scent is fabulous and hair is very silky and moisturized. I would highly recommend ."
Q&A
- How long is a jar of Bum Bum cream good for?
- ==========Send question to past shoppers - Type yes/no==========
- How is this shampoo and conditioner with curly hair? I don’t want something to flatten my curls. Thanks
- Brazilian Joia™ is formulated for most hair types and textures, but works best for Straight, Wavy, and Curly hair and Fine, Medium, and Thick textures. If you have dry or extremely oily hair, this may not be for you. It shouldn't flatten your curls.
- Are the shampoo and conditioner 100% organic?
- No, All of our products are formulated without sulfates, phthalates, parabens, propylene glycol, petrolatum, mineral oil and microplastics. We are proud to ensure the highest levels of safety, efficacy, and aesthetics. We use a blend of natural Amazonian raw ingredients. We're very selective in our use of synthetic materials and use them only to maximize the benefits and freshness of our products, so they are not certified organic.
- Can I use This shampoo if I did the chemical ironing? Does it contain salts?
- We recommend conducting a strand test or confirming directly with your stylist to be sure. The sodium chloride in the shampoo is in the formula at an extremely low concentration in order to improve the texture of the product itself. It wasn't intended to have any effects on hair.
- Is this silicone-free?
- Yes, However, we chose to formulate our conditioner and our hair mask with high-quality, water-soluble silicones because they smooth hair, reduce frizz, help during the detangling process, and bring lightweight shine and silkiness. Because they’re water-soluble, they completely rinse out so there’s no build-up, which can compromise the health of your hair over time — and leave it looking dull. Check out our FAQs for more information.
- Can you use on hair with extensions?
- Yes!
- Hello. I received a sample of the Joia shampoo and conditioner and I love both products. Before purchasing the full size, I wanted to know if the shampoo and conditioner set is protein-based and safe to be used daily since the products are labeled as strengthening? I have fine, straight, colored (dark brown) hair which is pretty healthy and it tends to be slightly on the dry side but only in the winter. I am concerned that the Joia strengthening shampoo and conditioner set may deposit too much protein and cause breakage if used daily. Please advise. Thank you so much.
- Our Sol Seal Technology does contain a plant-based protein. It is safe to use daily for most hair types because the protein is very balanced with moisture. However, we don't recommend washing every day due to the damage water causes to hair.
- How is the chitosan in this product derived? It's most commonly made from shellfish but apparently this is vegan friendly?
- The chitosan used in our Sol-Seal technology is not made from shellfish, it's mushroom-based. Hope this helps!
- Does this smell like Cheirosa '62?
- Yes! They have the same fragrance notes of pistachio, salted caramel, and vanilla. However, please note that our addictive Cheirosa '62 scent may smell slightly different in different forms.
- I have curly hair can I use the shampoo?
- Brazilian Joia™ is formulated for all hair types and textures. Brazil is one of the most diverse places in the world – and we love that. Diversity comes naturally to us, so there was never a question about making hair products that would be used by everyone.
