Just like Brazilians, we’re big hair lovers at Sol de Janeiro.
Seriously, we’re obsessed with healthy, strong, shiny, gorgeously scented hair that looks straight out of a shampoo commercial. Who wouldn’t be? After all, when your hair looks good, you feel good. Am I right?
What if I told you we've recently created just the right hair products you need for your best hair yet?
Meet your new holy grail: Brazilian Joia™ Strengthening & Smoothing Shampoo and Conditioner. Made with our Brazilian Hair Expertise, our long-awaited, rich scented hair products are brimming with nourishing Brazilian ingredients for Brazilian Beautiful hair that’s 2x as strong.* (*Compared to control when shampoo and conditioner are used together.)
Plus, it was developed with our patented SOL Seal Technology™ to smooth and repair split ends and help mend and prevent breakage for strong, damage-free hair.
Even better: it’s color-safe, sulfate-free, and comes in our iconic Cheirosa ’62 fragrance (like the Brazilian Bum Bum Cream). And it works for fine, medium and thick hair, as well as straight, wavy and curly hair types. When I used it, it completely revived my tightly coiled 4c hair, leaving it soft and bouncy. Now that’s a game-changer!
But you don’t have to take my word for it. Just check out these hair testimonials on Brazilian Joia™ from some of our team members.
Trade Marketing Coordinator
“I cannot say enough amazing things about Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner. This is my holy grail! After each use, my hair is noticeably softer, smoother (bye-bye frizz!), and has this gorgeous shine to it. My hair has never felt healthier."
Global Marketing Manager
“I am obsessed with our Brazilian Joia™ Smoothing Shampoo and Conditioner because the results are immediate. I always notice how soft and silky my hair is right away, even if I don’t blow dry it. I’ve also had multiple people ask if I got a haircut or blow out after using it because it makes my hair so smooth. Since I get highlights, it’s important for me to use a sulfate-free shampoo and this one has the best lather I’ve tried, hands down. I don’t feel like I need to use a lot like I do with other sulfate-free shampoos just to cleanse properly. A little goes a long way.”
Influencer and PR Manager
“I was so excited to try Brazilian Joia™ and bring our iconic Cheirosa ‘62 scent into my shower. I was able to see the benefits right after the first use. My hair was so much softer and of course, it smelled divine! After the third use, I no longer needed to put leave-in conditioner on so this also saved me time.”
Freelance Graphic Designer
“I loved the smell of the Brazilian Joia™ Smoothing Shampoo and Conditioner the first time I used it. I have low porosity hair so ingredients play a huge part in what I choose to put in my hair. This duo really helped my curls stand out while getting rid of my frizz. And my hair looked shiny and felt soft. During the winter, my hair gets very dry and brittle, but this kept my hair tame for several days. I also tried it at the hair salon during a blow out and my hair has stayed soft and shiny for about a week.”
And there you have it - an inside scoop on how our Sol Family has been loving the Brazilian Joia Shampoo + Conditioner!
Have you had a chance to try it for yourself yet? Let us know if you have any shared experiences with our lovely Sol HQ Babes!
Love it. Flaunt it. #YouveGotIt
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