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Does Bum Bum Cream Really Work?

This article first appeared on
January 11, 2018 by LINDSAY COLAMEO

When it comes to beauty and sex appeal, Brazil is the ultimate one upper. Just look at Brazilian bombshells Gisele Bündchen, Adriana Lima, and Alessandra Ambrosio!

It's also the country that took a once-sexy bikini bottom, eliminated half the fabric, added some ruching, and created the sexiest butt-hugging bottoms known to mankind. Brazilians have transformed the classic three-day blowout to extend it for months of frizz-free, glossy shine wash after wash. Their bronze is bronzier, their hair bouncier, their glow glowier, and that's just a simple fact of Brazilian life.

So when a product comes along that promises the smooth, polished skin of a Brazilian beauty, there's a reason the greater beauty universe freaks out about it — myself included. To help set the record straight once and for all, here's everything you need to know about the Sol de Janeiro Brazilian Bum Bum Cream ($45) that's taking over the internet.