A creamy-lather, sulfate-free shampoo cleanses gently without ever stripping. Our patented SOL Seal Technology™ with plant-based keratin and hair-healthy Brazilian Beauty Blend is clinically proven to smooth and repair hair.
Wrap your strands with a hug + treat action to fuse together split ends, reduce breakage and help prevent future damage.
*Strengthening and Smoothing for Hair that‘s 2x as strong when shampoo and conditioner are used together
In Portuguese, Joia means, gem. It’s a brilliant reflection of the effortless, diverse beauty of Brazil.