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Brazilian Joia™ Strengthening + Smoothing Shampoo

with Brazil Nut Selenium + Buriti Fruit Oil

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You'll Love It

A highly lathering, sulfate-free shampoo cleanses gently without ever stripping. Our patented SOL Seal Technology™ with plant-based keratin and hair-healthy Brazilian Beauty Blend is clinically proven to smooth and repair hair.

Wrap your strands with a hug + treat action to fuse together split ends, reduce breakage and help prevent future damage.

  • 54% reduction of breakage*
  • 74% of split ends mended*
  • Color-safe, sulfate-free, paraben-free

*Strengthening and Smoothing for Hair that‘s 2x as strong when shampoo and conditioner are used together

SOL Seal Technology: Proprietary and proven to repair and restore your hair to peak strength in as little as one use. Plant-based keratin micro-capsules restore the damaged hair shaft and ionically bond split ends together.
Brazil Nut: Rich in selenium to deeply nourish and strengthen hair while protecting against breakage.
Coconut Oil: This best-loved multi-tasker promotes scalp health and brings luster and moisture to hair.
Cupuaçu Butter: Fortifying and frizz-fighting with essential healthy hair fats.
Buriti Fruit Oil: Brimming with healthy fats to smooth dry, damaged, brittle hair and bring vital shine.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum Seed Butter, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea Fruit Oil, Bertholletia Excelsa Seed Oil, Hibiscus Sabdariffa Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Algin, Sorbitan Oleate, Coco-Glucoside, Tocopherol, Glycol Stearate, Cocamide MIPA, Caprylic/Capric Triglyceride, Sodium Chloride, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Xanthan Gum, Chitosan, Carrageenan, Isopropanolamine, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5)
Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum benefits.
Fragrance Notes
Top: pistachio, almond
Mid: heliotrope, jasmine petals
Dry: vanilla, salted caramel, sandalwood
Cruelty Free
Cruelty Free
Gluten Free
Gluten Free
Vegan Friendly
Vegan Friendly
Paraben Free
Paraben Free
Sulfate Free
Sulfate Free
Women show off their beautiful hair!

Brazilian Babe Tip

In Portuguese, Joia means, gem. It’s a brilliant reflection of the effortless, diverse beauty of Brazil.

Awards
2020 SHAPE Editor Pick
Awards
2020 SHAPE Editor Pick

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