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What is Singles Day?

November 10, 2021

A glass of wine with Bum Bum Body Scrub | sol de janeiro

In case you’re wondering, Singles Day is known as the biggest shopping day in the world. Yeah, you read that right. This popular day (not to be confused with Singles Awareness Day), falls on November 11 every year and originated in China as a way to celebrate single status and self-gifting.

In 1993, students at Nanjing University came up with the idea of Singles Day and began throwing parties and buying themselves presents. At Sol de Janeiro, we are all about self-love, so we totally support this idea! To celebrate 11/11, today we’re offering 15% off sitewide just for you!

As the holidays approach, so many of us are already thinking of what gifts we can buy for others. We’re here to remind you to also take a moment for yourself—single or not.

Did You Know?

Whether you want a fragrance that will leave you cheirosa (smelling amazing) or a moisturizing body cream for super-soft skin, we’ve got you covered from head to toe. This season, we have some amazing holiday picks that will pamper every body.

Since Singles Day is meant for self-celebration, we encourage you to pamper yourself with one of our new benefit-packed sets which come with multiple products for major Body Joy. Think of it as a way to establish a new self-care routine or add to your existing one.

No matter what your relationship status is, we think you should treat yourself now, and always. So, why not add one more (unofficial) holiday to your list?


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