Skip to main content.
0 items

Your Cart is Empty

$ Away From Free Shipping

You Get Free Shipping

Choose A Free Sample
  • Bom Dia Bright™ Body Cream Sample
    Bom Dia Bright™ Body Cream Sample
  • Brazilian 4 Play Moisturizing Shower Cream-Gel Sample
    Brazilian 4 Play Moisturizing Shower Cream-Gel Sample
  • Bom Dia Body Scrub Sample
    Bom Dia Body Scrub Sample

Celebrating the Diversity of Brazil This Black History Month

February 01, 2022

six women wearing white pants posing | Clarke Sanders -

As we celebrate Black History Month, we want to take this opportunity to recognize and celebrate how Afro-Brazilians have played a major role in shaping the culture we love so much.

These contributions range from the creation of capoeira (a 16th century Brazilian martial art that combines elements of dance, acrobatics, and music) to the popularity of samba (a combination of Portuguese, Amerindians, and African music), and not to mention groundbreaking legends including Seu Jorge, Benedita da Silva, Nene, Zezé Motta — and so many others who have broken racial barriers.

Rio Carnival, one of the largest celebrations in the world also incorporates several Afro-Brasileiro cultural influences including dance, music, and of course, cuisine like feijoada (a black bean and pork stew) or vatapá (bread, shrimp, coconut milk, palm oil, and white rice).

According to a 2010 study, 7.6% of the Brazilian population (roughly 15 million people), identified as preto, meaning they have partial or full African heritage — while 43% (86 million) identified as pardo or multiracial. Currently, the largest percentage of Brazilians who identify as Black reside in Salvador, Bahia, followed by Rio de Janeiro and Sao Paulo. However, Brazil isn’t without controversy, it was the last country to abolish the slave trade in 1888 according to CNN, and like the U.S., continues to struggle with issues around racial inequality and colorism.

As a brand founded on the principle of Body Joy, diversity and inclusivity are at the core of Sol de Janeiro. To us, Brazil is magic, and as one of the most diverse countries in the world, diversity is at the very essence of what is beautiful. Internally, in June 2020, we took a diversity pledge and wanted to keep our extended SOL family updated on our progress. As of December 2021, our full-time employee diversity profile is as follows:

  • 10% Asian
  • 14% Black or African American
  • 14% Hispanic or Latina/Latino/Latinx
  • 9% Multiracial
  • 47 % White

Currently, 6% of our management team with direct reports and 7% of our executive leadership team are Black.

As a company, we recognize that we must do even more to ensure that Sol de Janeiro continues to bring all the voices of our community to the table — from Brazil and beyond.

Happy Black History Month SOL Family!

2 Responses

Ann Ravel

April 27, 2022

I am pleased that Sol Janeiro has Blacks in management and executive leadership, and is transparent about the company’s’ diversity and inclusion. I am half Brazilian, and my extended family is there – so I am conscious of the racial issues in Brazil and the US. I love your products – everyday they bring happy memories of Rio.

Carol Reid

February 14, 2022

Very impressed with this company. Every single product is amazing and I am even more impressed after reading about what you stand for. Thank you!!

Leave a comment

Comments will be approved before showing up.

Also in Blog - Sol de Janeiro

What Does Ginga Mean?
What Does Ginga Mean?

September 28, 2022

Get familiar with the uniquely Brazilian term we love...
Body Joy Set on a surfboard being held by many women of different shapes and sizes
Self Love & Confidence: Let's Talk About Body Joy!

September 21, 2022

Body Joy says a whole lot about what the Sol de Janeiro experience is about
Bum Bum Body Scrub, Brazilian 4 Play Moisturizing Shower Cream-Gel, Brazilian Joia™ Shampoo & Conditioner Set
How to Shower Like a Brazilian - Sol de Janeiro

September 14, 2022 5 Comments