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    How to Maintain (and Grow Out) Your Hair

    January 19, 2021

    woman touching her curly hair

    Olá Sol Babes! It’s no secret that Brazilians are known for their lush, beautiful hair that spans many textures. No matter how long your hair currently is, the goal of healthy hair is always on everyone’s agenda. You may think your hair isn’t growing, but that’s not true. It actually might be breaking before you achieve your goal length. Here are a few do’s and don'ts to help you grow (and maintain) hair that’s healthy-looking and strong — just like you.

    Do: Strike A Balance Between Strengthening and Moisturizing Ingredients

    At Sol de Janeiro, we are obsessed with bringing you the best ingredients to deliver the best results. Our latest launch, Triple Brazilian Butter Hair Repair Treatment, combines a medley of rich, nourishing butters (Cupuaçu, Murumuru, and Tucumã) with our proprietary SOL Seal Technology™ to build amazing hair strength, repair split ends, and prevent future damage. It’s the perfect balance of moisture and the proteins your hair needs to thrive.

    Don't: Skip Out on Trims

    Regular hair cuts every six to eight weeks help keep breakage at a minimum. If you want to keep your hard-earned length, ask your stylist for a dusting (think, a mini version of a trim that preserves your length) and aim to get them more frequently. In between visits, using treatment products that help prevent breakage like our award-winning Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner duo. How does it work? Plant-based keratin micro-capsules restore the damaged hair shaft and ionically bond split ends together.

    Do: Allow Your Natural Texture to Shine

    Brazilians love going to the beach and are known for those effortless, beach-y, natural-looking waves. When possible, SOL babes skip out on the styling tools and simply let their hair air-dry as they enjoy their day. Follow suit by giving your styling tools a mini-vacay and play up your natural texture when possible. Taking a break from heat will give you more time to experiment and truly get to know your hair.

    Don’t: Be Rough with Your Hair

    Tangles are annoying, but being too overzealous during the detangling progress can cause excess shedding, or worse, damage. Here’s where your treatment product choices come into play — moisturizing and hydrating ingredients (like Tucumã Butter) help provide necessary slip allowing your fingers or a wide-tooth comb to glide through hair instead of tearing or breaking sections. You know that raking sound? Yep, we want to avoid that! Post-wash, always gently squeeze out excess water —not rub roughly—your hair with a microfiber towel (p.s. old t-shirts work too!) to prevent damage and frizz.

    Incorporate A Weekly Mask

    Give your hair some much needed TLC (and give yourself a moment of self-care) by adding in a weekly treatment hair mask. Think of a mask like a supercharged version of your favorite conditioner. It's a must-have especially if you experience dryness, color-treat and/or heat-style your hair frequently. Plus, who doesn't love taking 10-minutes to themselves during these stressful times?

    Don’t: Over-wash Your Hair

    Did you know your hair is significantly more vulnerable to breakage when wet? As tempting as it might be, hitting the shower too frequently can have detrimental effects on your hair. By nature, water makes your hair swell, which lifts the cuticle layer, making strands much more delicate, prone to breakage, and frizz. Aim to wash your hair no more than two to three times a week, and extend your wash days (a.k.a. time in between shampoos) by switching up your style in a messy bun, deep side-part, braids, etc. or freshen up with dry shampoo to minimize

    Do: Hydration Inside and Out

    Consider this, both your skin and hair need internal and external moisture. That’s why your water intake and product choices play a major role. Get creative with ways to increase your water intake with fun infusions (pineapple-lime anyone?) or start a challenge with your friends. Beyond drinking water, making sure your hair stays moisturized is also important for shine, flexibility, and softness. Always use a conditioner (or treatment mask) when washing your hair, followed by a leave-in conditioner pending your hair texture. Your scalp only produces so much oil, so your mid-shaft and ends are often pretty thirsty.

    Cover image by @lyssamariexo

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