woman holding glossy hair oil and smiling

Benefits Of Using Hair Oils and Serums

In the hair care world, shampoos, conditioners, and treatments often get the most love. But don’t sleep on hair oils and serums. By forming a protective layer, they can nourish and strengthen strands. They also help maintain a lustrous, healthy, and frizz-free look. The benefits of hair serums are vast––let’s dive in. 

What Is the Difference Between Hair Oils and Serums?

Each product plays to its strengths. A hair oil is mainly used to nourish and improve the health of your hair, while a hair serum is a styling product that adds shine and smooths strands. One key difference is their impact on hair. Strands tend to absorb oil, while a serum will coat them. 

Hair oils and serums can tame flyaways and give a sleek, polished look. Take our Brazilian Glossy™ Nourishing Hair Oil. Designed for thick hair that’s dry or damaged, it deeply moisturizes thirsty strands and adds mirror-like shine. Brazilian Joia™ Milky Leave-In Conditioner is more like a serum designed for all hair types—whether curly, straight, or textured.  

What Is Hair Oil?

Hair oil is your hair care routine hero. More than simply coating strands, it deeply penetrates and moisturizes the cuticle, so strands are smoother, shinier, and more hydrated. It also offers long-lasting results, especially for thick and very dry hair.

What Is Hair Serum?

Hair serum uses a silicone-based formula that coats the surface to seal cuticles. It’s also designed to protect hair from forceful brushing, heat damage, and prolonged sun exposure.

Unlike traditional serums, our Milky Leave-In Conditioner is a lightweight mist made without silicone that won't weigh your hair down. 

Hair Oil Benefits

These are a few of our favorite things about hair oils––and why you should start using one ASAP. 

Enhances Hair Texture   

Our nourishing hair oil is packed with Brazilian patauá oil and pequi oil––ingredients that are hydrating for curly and thick textures. We suggest using it when strands need instant moisture or shine, or even in a deep conditioning treatment known as “hair oiling.” With oiling, hair benefits are magnified. Apply Brazilian Glossy™ Nourishing Hair Oil to palms or fingertips, apply to strands. Leave on for as long as possible (even overnight) to maximize strength and shine.  

Improves Hair Texture   

Regularly use of a hair oil can improve texture. Over time, you’ll notice softer, shinier hair. Speed up the process with “mini” oiling sessions where you use our Nourishing Hair Oil as pre-wash treatment, then cleanse thoroughly with our Brazilian Joia™ shampoo and conditioner duo for further repair and hydration.  

Adds Hydration  

With time (or over styling), strands can become dry and brittle. If this is your concern, then consider hair oil a great preventative styler. 

One of the benefits of oiling hair––or leaving it on strands for longer periods of time––is instant hydration.   

Prevents Split Ends  

So, is oiling good for hair? The answer is, yes. Your ends (aka the oldest part of your hair) can become dry and damaged, especially if you use heat styling tools.  

Hair oils help repair split ends, fortifying the entire hair shaft and restoring natural strength and resilience. In fact, our nourishing hair oil is clinically proven to repair split ends after just one use. 

Hair Serum Benefits

Hair serums aren't just for styling. They have multiple benefits that are like our leave-in conditioner. 

Adds Shine  

Hair serum benefits include shine enhancement. A serum is one of the few products that adds sheen and luster without making hair look greasy.  

Helps Control Frizz & Dryness  

If you regularly battle frizz, consider a hair serum. Similarly, our leave-in conditioner weightlessly coats strands, providing up to 72 hours of frizz protection. ** 

Works Best at Detangling  

Detangling doesn’t have to be a time-consuming process. Following a wash, apply a few drops of hair serum or leave-in conditioner just after towel-drying your hair. Then, gently glide your wide-tooth Sol de Janeiro comb through to prevent breakage. 

Helps Manage Damage    

From hair coloring to hot tools, at-home styling has become more common in recent years. While it’s convenient and budget-friendly, it can sometimes lead to dry and damaged hair.   

Using a hair serum is one of the best ways to restore moisture and seal damaged cuticles. Our Leave-in Conditioner is similar: it’s clinically proven to prevent split ends and helps hair to look healthy and silky***.