Brazilian Joia Product Family (Shampoo, Conditioner,Dry Shampoo, Triple Brazilian Butter Hair Repair Treatment)

3 Summer Hair Products for Your Best Summer Yet

It’s our favorite season of the year: summer. And, while there’s nothing we love more than the feeling of sun, sand, and salt, the trick is to keep your hair happy and healthy through all the summer action.

Our expanding hair care collection is formulated with a super hydrating blend of Brazilian ingredients together with our exclusive proprietary SOL Seal Technology™ to build amazing hair strength, repair split ends, and help prevent future damage.

But, don’t wait until fall 2021 to start caring about your hair, get proactive by selecting the right nourishing products that can help prevent future damage before it starts. Here’s our summer edit of four amazing SOL-approved hair products to get you on the right track.


Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner

This powerful, award-winning haircare duo helps prevent breakage thanks to plant-based keratin micro-capsules that restore the damaged hair shaft and ionically bond split ends together. Plus, both are formulated with our proprietary, patented damage-repairing and frizz-fighting SOL Seal Technology™ for hair that’s 2x as strong.* Hair will be left feeling cleansed, but not stripped, thanks to our sulfate-free shampoo effortlessly hydrates. 

*When shampoo and conditioner are used together.


Triple Brazilian Butter™ Hair Repair Treatment

Think of a mask like a supercharged version of your favorite conditioner. It's a must-have especially if you experience dryness, color-treat and/or heat-style your hair frequently.  Our luxuriously rich combines a medley of rich, nourishing butters (Cupuaçu, Murumuru, and Tucumã) and SOL Seal Technology™ to stop damage before it begins. Our favorite SOL Babe tip is to apply this mask as a deep conditioning treatment before heading to the beach, pool, or even, your own backyard. You’ll enjoy some fun in the sun *and* your hair will drink up much needed moisture.


Now that your hair is #SolReadyForSummer, tell us how else you’ll be spending your days in the sun!