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Brazilian Joia™ Strengthening + Smoothing Shampoo

with Brazil Nut Selenium + Buriti Fruit Oil

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You'll Love It

A creamy-lather, sulfate-free shampoo cleanses gently without ever stripping. Our patented SOL Seal Technology™ with plant-based keratin and hair-healthy Brazilian Beauty Blend is clinically proven to smooth and repair hair.

Wrap your strands with a hug + treat action to fuse together split ends, reduce breakage and help prevent future damage.

  • 54% reduction of breakage*
  • 74% of split ends mended*
  • Color-safe, sulfate-free, paraben-free

*Strengthening and Smoothing for Hair that‘s 2x as strong when shampoo and conditioner are used together

Ingredients
Ingredient Icon
Brazil Nut: Prized in Brazil for centuries for its ability to strengthen the immune system, the Brazil Nut is the most Selenium-rich food in the world and grows abundantly along the banks of the Amazon, Negro and Tapejós Rivers. Selenium found in the Brazil Nut is known to help support the skin’s natural ability to protect itself.
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Coconut Oil: Long before it became trendy, Brazilians have been enjoying this miracle ingredient for centuries to nourish and heal skin. Ultra-nourishing and replenishing, Coconut Oil melts quickly into skin to soften, condition and moisturize.
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Cupuaçu Butter: The Amazon's answer to Shea Butter, Cupuaçu Butter is chock full of fatty-acids, Phytosterols, and Polyphenols to lock in moisture and help support skin elasticity.
All Ingredients Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum Seed Butter, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea Fruit Oil, Bertholletia Excelsa Seed Oil, Hibiscus Sabdariffa Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Algin, Sorbitan Oleate, Coco-Glucoside, Tocopherol, Glycol Stearate, Cocamide MIPA, Caprylic/Capric Triglyceride, Sodium Chloride, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Xanthan Gum, Chitosan, Carrageenan, Isopropanolamine, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5)
How to Use
Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum benefits.
Fragrance Notes
Top: pistachio, almond
Mid: heliotrope, jasmine petals
Dry: vanilla, salted caramel, sandalwood
Cruelty Free

Cruelty Free

Gluten Free

Gluten Free

Vegan Friendly

Vegan Friendly

Made in the USA

Made in the USA

Paraben Free

Paraben Free

Sulfate Free

Sulfate Free

Women show off their beautiful hair!

Brazilian Babe Tip

In Portuguese, Joia means, gem. It’s a brilliant reflection of the effortless, diverse beauty of Brazil.

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