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The Ultimate Damage Repairing Routine for Fine to Medium Hair | Online Exclusive

A strengthening and weightlessly hydrating hair routine for fine to medium hair types.

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Damage, breakage, and split ends hinder all hair types, but heavy products just don’t work on fine to medium hair. Unlock the secret to effortless, healthy-looking hair and enjoy the scent you know (and love)—Cheirosa 62—with this seamless trio that repairs damage and hydrates weightlessly. All three products are sulfate-free and color safe.

This damage repairing, and weightless moisture duo is powered by our patented, bond-repairing SOL Seal Technology™ together with nutrient-rich Brazilian ingredients. 

Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner:

  • 58% of damage repaired
  • 71% frizz reduction for 8 hours*  
  • Helps protect hair from future damage*
  • 76% of split ends mended* 

*In a clinical study when used as directed conducted by an independent 3rd party lab. 

  • Our timesaving Brazilian Joia ™ Milky Leave-In Conditioner helps streamline any hair routine from start to finish. Endless benefits include lightweight hydration, frizz reduction, heat protection, damage repair, and detangling so you can spend more time doing things you love — not just your hair.  

After one use, Brazilian Joia ™ Milky Leave-In Conditioner is proven to provide:

  • 72-hour frizz control*
  • Clinically proven to repair split ends*
  • Up to 450° heat protection*
  • Detangles and reduces mechanical breakage

*In a third-party clinical study when used as directed.

Bundle Includes

Brazilian Joia™ Strengthening + Smoothing Shampoo (295mL) - Read more

Brazilian Joia™ Strengthening + Smoothing Conditioner (295mL) - Read more

Brazilian Joia™ Milky Leave-In Conditioner (210mL) - Read more

Fragrance Notes

Scented with our warm and sunny Cheirosa 62 fragrance (from cult favorite Brazilian Bum Bum Cream, sold separately)

Top: Pistachio, Almond
Mid: Heliotrope, Jasmine Petals
Dry: Vanilla, Salted Caramel, Sandalwood


All Ingredients:

Brazilian Joia™ Strengthening + Smoothing Shampoo:

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum Seed Butter, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea Fruit Oil, Bertholletia Excelsa Seed Oil, Hibiscus Sabdariffa Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Algin, Sorbitan Oleate, Coco-Glucoside, Tocopherol, Glycol Stearate, Cocamide MIPA, Caprylic/Capric Triglyceride, Sodium Chloride, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Xanthan Gum, Chitosan, Carrageenan, Isopropanolamine, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5)

Brazilian Joia™ Strengthening + Smoothing Conditioner:

Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Parfum (Fragrance), Cetrimonium Chloride, Glycerin, Theobroma Grandiflorum Seed Butter, Bertholletia Excelsa Seed Oil, Cocos Nucifera (Coconut) Oil, Astrocaryum Murumuru Seed Butter, Mauritia Flexuosa Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea Fruit Oil, Hibiscus Sabdariffa Flower Extract, Panthenol, Chamomilla Recutita (Matricaria) Flower Extract, Isopropyl Palmitate, Hexylene Glycol, Ethylhexylglycerin, Algin, Xanthan Gum, Chitosan, Carrageenan, Tocopherol, PPG-1 Trideceth-6, Trideceth-12, Caprylic/Capric Triglyceride, Sorbitan Oleate, Coco-Glucoside, Bis-PEG-18 Methyl Ether Dimethyl Silane, Isopropyl Alcohol, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Silicone Quaternium-3, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Acrylates/Stearyl Methacrylate Copolymer, PEG-33, PEG-8 Dimethicone, PEG-14, Sodium Chloride, Pentasodium Pentetate, Sodium Hydroxide, Phenoxyethanol, Citric Acid, BHT, Butylphenyl Methylpropional, Benzyl Alcohol, Benzyl Salicylate, Coumarin, Limonene, CI 19140 (Yellow 5), CI 15985 (Yellow 6)

Brazilian Joia™ Milky Leave-In Conditioner:

Aqua (Water, Eau), Glycerin, Parfum (Fragrance), Stearyl Alcohol, Coconut Alkanes, Cocoglucosides Hydroxypropyltrimonium Chloride, Cetyl Alcohol, Behentrimonium Methosulfate, Bertholletia Excelsa (Brazil Nut) Seed Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Orbignya Oleifera (Babassu) Seed Oil, Astrocaryum Tucumã Seed Butter, Tocopherol, Coco-Caprylate/Caprate, Lactic Acid, Gardenia Jasminoides Fruit Extract, Hydrolyzed Gardenia Florida Extract, Butylene Glycol, Maltodextrin, Phenoxyethanol, Isohexadecane, Sodium Hydroxide, Limonene, Benzyl Alcohol, Coumarin, Benzyl Salicylate, Hydroxycitronellal

Cruelty Free, Vegan Friendly, Formulated without Parabens, Formulated without Phthalates, Formulated without Mineral Oil, Sulfate Free, Color Safe

Cruelty Free
Cruelty Free
Vegan Friendly
Vegan Friendly
Sulfate Free
Sulfate Free
Gluten Free
Gluten Free
Paraben Free
Paraben Free
Sustainably Sourced
Sustainably Sourced

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Ultimate Damage Repairing Routine for Fine to Medium Hair | Sol de Janeiro
The ultimate repairing Routine for fine to medium hair | 1. Shampoo cleanses without sulfates | 2. Conditioner weightlessly hydrates and repairs | 3. leave in conditioner detangles and fights frizz
Before | After - 58% reduction of hair damage after one use | Karlie acheieved these results by using the Brazilian Joia™ Shampoo and Conditioner together before heat styling
Before | After - up to 450 degree heat protection | Lynn achieved these results by using the Milky leave-in Conditioner on damp hair before heat styling
sol seal technology - proprietary and proven to repair hair | Brazil Nut - nourishes and adds shine | Buriti Fruit strengthens and fights frizz
Babacu Oil - locks in weightless moisture and blocks out frizz-causing humidity | Cupuacu Butter - quenches thirsty strands without weighing hair down | Brazil Nut Oil - deeply nourishes and helps strengthen hair
Iconic Cheirosa 62 frgrances with notes of pistachio and salted caramel
animal test-free peta vegan | color safe | sulfate free | Paraben free | Phthalate free

How to Use It

Brazilian Joia™ Strengthening + Smoothing Shampoo:

  1. Wet hair thoroughly. Pour a quarter size amount of shampoo into the palms of your hands and rub together to create light lather.  
  2. Gently massage the product directly into your scalp for 1-2 minutes focusing on the roots.​ 
  3. While shampooing, finger comb hair in a downwards direction to effectively clean and remove any styling products you’ve used .
  4. Rinse out and apply conditioner for maximum damage repairing + hydrating benefits as directed.  

Brazilian Joia™ Strengthening + Smoothing Conditioner:

  1. After shampooing, evenly apply enough conditioner to coat hair from mid-length to ends. 
  2. Avoid apply conditioner to the roots to prevent hair from being weighed down. 
  3. Leave on for 2 to 3 minutes before rinsing thoroughly. 
  4. Follow with Brazilian Joia™ Milky Leave-in Conditioner before styling to detangle, fight frizz, hydrate and add heat protection.  

Brazilian Joia™ Milky Leave-In Conditioner:

  1. Push gently sideways to lock/unlock the nozzle—you’ll hear a click—before spraying on hair.
  2. Spritz on damp hair from mid-length to ends before heat styling or air drying. FYI: If using with other styling products, use first.
  3. Perfect for restyling or second-day hair – can apply to slightly dampened or dry hair to instantly rehydrate strands. P.s. there’s no need to rinse, just leave it (and love it!).