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NEW ARRIVAL

Your Best Hair Day for Fine to Medium Hair | Online Exclusive

A strengthening and weightlessly hydrating hair routine for fine to medium hair types.

$70.00 ($78.00)
FREE SAMPLE choice with every order.
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You'll Love It

Take a single strand of hair in your hands. If you can barely feel it between your fingertips, you have fine to medium hair. This is also likely if your products usually weigh down your hair and make it feel flat.

This hair-strengthening routine provides weightless hydration for fine to medium hair and leaves strands looking shiny and healthy.
  • Brazilian Joia™ Strengthening + Smoothing Shampoo is a sulfate-free formula that gently cleanses oily roots while delivering nourishing ingredients to your hair. It’s also infused with our patented SOL Seal Technology™—which is clinically proven to reduce breakage and repair ends. To hydrate ends without weighing down your hair, use a nickel-size amount of Brazilian Joia™ Strengthening + Smoothing Conditioner. When our shampoo and conditioner is used together, hair is twice as strong.
  • Our patented SOL Seal Technology™, infused in both Brazilian Joia™ Strengthening + Smoothing Shampoo and Brazilian Joia™ Strengthening + Smoothing Conditioner, is clinically proven to smooth and repair hair.
  • After washing your hair, spray Brazilian Joia ™ Milky Leave-In Conditioner into your mid-lengths to ends for extra hydration. Our spray also provides heat protection, without adding weight.
  • This routine is scented with our iconic Cheirosa 62 scent—a perfect match to our best-selling Brazilian Bum Bum Cream.

Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner:

  • 54% reduction of breakage*
  • 74% of split ends mended*

*When shampoo and conditioner are used together

Brazilian Joia™ Milky Leave-In Conditioner:
Clinical Results in an instrumental study when used as directed and conducted by an independent 3rd party lab:

  • 72-hour frizz control
  • Clinically proven to repair split ends
  • Up to 450° heat protection
Set Includes

Brazilian Joia™ Strengthening + Smoothing Shampoo (295mL) - Read more

Brazilian Joia™ Strengthening + Smoothing Conditioner (295mL) - Read more

Brazilian Joia™ Milky Leave-In Conditioner (210mL) - Read more

Brazilian Joia™ Strengthening + Smoothing Shampoo:

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum Seed Butter, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea Fruit Oil, Bertholletia Excelsa Seed Oil, Hibiscus Sabdariffa Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Algin, Sorbitan Oleate, Coco-Glucoside, Tocopherol, Glycol Stearate, Cocamide MIPA, Caprylic/Capric Triglyceride, Sodium Chloride, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Xanthan Gum, Chitosan, Carrageenan, Isopropanolamine, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5)

Brazilian Joia™ Strengthening + Smoothing conditioner:

Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Parfum (Fragrance), Cetrimonium Chloride, Glycerin, Theobroma Grandiflorum Seed Butter, Bertholletia Excelsa Seed Oil, Cocos Nucifera (Coconut) Oil, Astrocaryum Murumuru Seed Butter, Mauritia Flexuosa Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea Fruit Oil, Hibiscus Sabdariffa Flower Extract, Panthenol, Chamomilla Recutita (Matricaria) Flower Extract, Isopropyl Palmitate, Hexylene Glycol, Ethylhexylglycerin, Algin, Xanthan Gum, Chitosan, Carrageenan, Tocopherol, PPG-1 Trideceth-6, Trideceth-12, Caprylic/Capric Triglyceride, Sorbitan Oleate, Coco-Glucoside, Bis-PEG-18 Methyl Ether Dimethyl Silane, Isopropyl Alcohol, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Silicone Quaternium-3, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Acrylates/Stearyl Methacrylate Copolymer, PEG-33, PEG-8 Dimethicone, PEG-14, Sodium Chloride, Pentasodium Pentetate, Sodium Hydroxide, Phenoxyethanol, Citric Acid, BHT, Butylphenyl Methylpropional, Benzyl Alcohol, Benzyl Salicylate, Coumarin, Limonene, CI 19140 (Yellow 5), CI 15985 (Yellow 6)

Brazilian Joia™ Milky Leave-In Conditioner:

Aqua (Water, Eau), Glycerin, Parfum (Fragrance), Stearyl Alcohol, Coconut Alkanes, Cocoglucosides Hydroxypropyltrimonium Chloride, Cetyl Alcohol, Behentrimonium Methosulfate, Bertholletia Excelsa (Brazil Nut) Seed Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Orbignya Oleifera (Babassu) Seed Oil, Astrocaryum Tucumã Seed Butter, Tocopherol, Coco-Caprylate/Caprate, Lactic Acid, Gardenia Jasminoides Fruit Extract, Hydrolyzed Gardenia Florida Extract, Butylene Glycol, Maltodextrin, Phenoxyethanol, Isohexadecane, Sodium Hydroxide, Limonene, Benzyl Alcohol, Coumarin, Benzyl Salicylate, Hydroxycitronellal

Cruelty Free, Vegan Friendly, Formulated without Parabens, Formulated without Phthalates, Formulated without Mineral Oil, Sulfate Free, Color Safe

Brazilian Joia™ Strengthening + Smoothing Shampoo and Conditioner are both sulfate-free and gentle enough for every day use.

Brazilian Joia™ Milky Leave-In Conditioner can be used on either damp or dry hair from mid-lengths to ends.

Fragrance Notes

Scented with our warm and sunny Cheirosa 62 fragrance (from cult favorite Brazilian Bum Bum Cream, sold separately)

Top: Pistachio, Almond
Mid: Heliotrope, Jasmine Petals
Dry: Vanilla, Salted Caramel, Sandalwood

Cruelty Free
Cruelty Free
Vegan Friendly
Vegan Friendly
Sulfate Free
Sulfate Free
Gluten Free
Gluten Free
Paraben Free
Paraben Free
Sustainably Sourced
Sustainably Sourced

Love it. Flaunt it. You've got it.