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    Your Summer Hair Repair Guide

    August 17, 2021

    Woman on beach waving hair

    If you know anything about us, you know that we LOVE summer. But, after weeks of fun in the sun you may notice some common summer hair woes ranging from dryness, to breakage, and even split ends. Not fun! Make your next wash a totaltreat with our collection of high -performance Brazilian haircare that repairs andprevents damage. Plus, who can resist hair that always smells like summer? Not us.


    Shampoo with Care

    Strong, healthy hair starts in the shower. Wash without worry thanks to our Brazilian Joia™ Strengthening + Smoothing Shampoo  formulated with reparative, hydrating ingredients  tokeep your hair looking healthy, feeling soft, and smelling amazing thanks to our irresistible Cheirosa ’62 fragrance. 

    Our sulfate-free shampoo effortlessly hydrates, allowing your hair to feel cleansed, but never stripped. Not to mention, the Brazilian Joia™ collection includes our patented and clinically proven SOL Seal Technology™ to repair and restore your hair’s peak strength. How? With plant-based keratin micro-capsules that ionically bond to split ends— and anywhere there’s damage. Think of it like a treatment hug for your hair.


    Always Add Moisture

    Saltwater, chlorine, and UV rays can zap away much-needed moisture your hair needs to thrive. That’s where conditioner and mask use come into play. Our new, buttery mask combines a medley of rich, nourishing butters (Cupuaçu, Murumuru, and Tucumã) and SOL Seal Technology™ to stop damage before it begins.

    Debating whether to use a mask or conditioner? Consider the dryness and thickness of your hair — fine hair types may prefer our Brazilian Joia™ Strengthening + Smoothing Conditioner, while those with curls, coils, extra-thick or long hair need extra hydration by way of our Triple Brazilian Butter™ Hair Repair Treatment. P.s. Both our mask and conditioner are formulated with SOL Seal Technology™ too! 


    Wash Your Hair Less

    Clean hair is healthy hair, but overwashing can also strip the hair and scalp of natural oils, bring on color fading andincrease cuticle swelling — which makes your hair more susceptible to breakage. Yes, your hair is most vulnerable when wet. Give your hair a break (and curb dryness) without sacrificing that freshly washed feeling with our innovative Brazilian Joia™ Dry Shampoo.

    A mix of Brazilian Kaolin Clay and Rice Starch pair brilliantly together to absorb excess oil, remove dirt and impurities, while Pro-Vitamin B5 gently nourishes the scalp and hair follicles. Simply spray, massage into the roots, then brush out to enjoy the lift, volume, and movement.

    With this three-step #hairrescue plan in place, your best hair days await.


    1 Response


    August 23, 2021

    I love the brand!Told few friends and they are hooked!

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