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SDJ x MOVEMEANT - Sol de Janeiro

September 12, 2019

woman in sports bra and man in swimwear baring their bodies on bikes at a Dare to Bare event

In Brazil, we believe you’re as beautiful as you feel. That philosophy represents us as a brand, with our collection of luxurious textures, addictive fragrances, and “skin-worshipping body-care products that bring comfort, confidence, fun, and spontaneity –inspiring feel-good feelings.”

We’ve teamed up with MOVEMEANT Foundation, a 501(C)3 non-profit organization committed to making fitness accessible, fun, and empowering while shifting the conversation from weight loss and typical beauty ideals to that of body positivity and supporting one another.   

woman in Dare to Bare sports bra showing body positivity

Echoing our own sentiments that beauty is not a universal standard but an attitude to take and confidence that comes when you feel good in your skin, Movemeant’s Founder and fitness influencer, Jenny Gaither noted that MOVEAMENT'S DARE TO BARE events are opportunities for “women to come together and showgirls across the nation a new standard of beauty –one that has no standard at all.” 

Championing diversity, inclusivity, and approachability when it comes to health, wellness, and body-positivity, MOVEMEANT shares our love of celebrating what makes us all unique and joyful.

Our Co-Founders, Marc Capra,and Heela Yang said, "We are so thrilled to partner with MOVEMEANT Foundation. Their 'WE DARE TO BARE' message shares our own commitment to spreading body love and reinforcing body positivity. Together, we will make this mission stronger and our body love celebration even greater. We invite everyone to join and look forward to growing our Sol Family." 

We Dare to Bare is a national movement that asks women and girls several very important questions: What if we DARE to overcome the insecurities we have about our bodies? What if we instead choose to BARE our vulnerabilities in an effort to conquer them? Could we reveal the most powerful version of ourselves?

We’re all for this empowering approach and are very excited as we gear up for our 2nd event with Movemeant on September 29th, at Union Square Park in NYC.

“During this day of sweat and support, 1,000+ attendees will rock their Dare to Bare sports bras, while participating in a variety of fitness classes in an effort to celebrate their bodies exactly as it is and learn to love it unconditionally.

It’s time to play up your best assets and revel in what makes you feel good!

For more information and to register for the September 29th event, click here.

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