Ever wonder why we named our iconic Brazilian Bum Bum fragrance, “Cheirosa ‘62”?
In Brazil, fragrance is more than what we wear, it’s about creating a world we love –and love to live in. We call this experience cheirosa –and it’s our Brazilian beauty secret.
The term in and of itself is so Brazilian that there’s no one word in English that can describe it –but as many of you already know, it means to smell incredibly delicious. And there’s so much more to it. It’s a feeling. An attitude. It’s in the air and a delicious part of life when you’re in Brazil. Brazilians love to be cheirosa every day.
Being cheirosa, along with bright, joyful and full of life, are the essence of our brand. We love that the full-on sensorial experience that our products create, make you smile and encourage other to smile too.
The year came with an unforgettable Brazilian Summer. The world met the girl from Ipanema and it was never the same. Cheirosa ’62 was born out of beach, bossa, samba and a fun, natural sensualidade found only in Brazil.
Now you’re able to bask in the warmth of Brazil with our much requested Cheirosa ’62 Candle. The same addictive Cheirosa ’62 fragrance as our fan-favorite Brazilian Bum Bum Cream has stepped into a shimmering new light.
Fill your whole world with the scent you love and the amazing feeling of Brazil.
SOL-sparked with notes of salted caramel, pistachio, jasmine petals and vanilla –our candle is bringing a sunny, sensuous deliciousness home. Inviting. Intoxicating. And so irresistible.
This is a whole new glow from us!
Keep the glow going.
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Our new anti-frizz hair oil provides moisture and heat damage protection all in one smart formula.